About
The short version.
I'm Kevin Dechamps. I spent 15 years in e-commerce before starting Beyond Peaks: the person writing the brief, building the platform and staring at the P&L, sometimes all three in the same week.
I started Beyond Peaks because I kept seeing the same problem. Brands outgrow their agency but can't justify a €200K director hire. What they need is one senior person who owns acquisition, retention and tech as one connected system, not three vendor relationships to manage.
So that's what I do. I take the whole channel, run it myself, and build the systems that let one operator cover the ground a team normally would.
01The path
Developer first. Operator since.
Developer & platform architect
Designed and built e-commerce platforms and ran development teams. That work took me from Belgium to the US, the UK and Singapore.
Enterprise e-commerce
Sold and architected enterprise e-commerce solutions for large retailers, including on stage at Sitecore Experience Asia.
Account manager & architect
First job in e-commerce, in Belgium and the US, at a full-service provider. Managed brands like Salomon, Arc'teryx, Olympus and P&G, and architected Salesforce Commerce Cloud stores for P&G and Burt's Bees.
Director of e-commerce
Ran e-commerce in-house for Cora, a supermarket chain in Belgium.
Founder
Built my own e-commerce brand, scaled it and sold it. When it's your own money in Ads Manager, you lose all tolerance for vanity metrics.
Beyond Peaks
Fractional e-commerce director for DTC brands in luxury skincare, technical outdoor, sports and specialty retail. Built Kreel to run the reporting.
02Brands I've worked on
Fifteen years, three sides of the table.
Agency side, in-house and independent. Most of these were before Beyond Peaks, so the logos say where I've worked, not who's endorsing me.
Full-service e-commerce provider
First job in e-commerce, in Belgium and the US: platform, operations and logistics for global brands. Account manager across the portfolio, Salesforce Commerce Cloud architect for P&G and Burt’s Bees.
- SalomonAccount manager · Amer Sports
- Arc’teryxAccount manager · Amer Sports
- AtomicAccount manager · Amer Sports
- SuuntoAccount manager · Amer Sports
- WilsonAccount manager · Amer Sports
- OlympusAccount manager
- P&G eStoreAccount manager & Commerce Cloud architect
- Burt’s BeesAccount manager & Commerce Cloud architect
In-house
Director of e-commerce for Cora, a supermarket chain in Belgium.
- CoraDirector of e-commerce
Independent
Freelance, then Beyond Peaks: running e-commerce end to end for DTC brands, including building new brands from scratch.
- GrivelE-commerce
- EviDenS de BeautéE-commerce
- La Bouche RougeE-commerce
- TannicoE-commerce & CRM
- Simihaze BeautyBrand launch & e-commerce · Flash Beauty
- IsamayaBrand launch & e-commerce · Flash Beauty
03How I work
I can read a P&L and a pull request.
That range is the point. Most people who do one of these well can't do the others at all, which is exactly why brands end up paying three vendors.
No B-team
I design the strategy, do the work and own the outcome. Production tasks go to a bench of specialists; the decisions never do.
Proactive, not reactive
I don't wait for you to ask what's next. Finding the next opportunity is part of the job.
Honest numbers
I report on profit and MER. If something isn't working, you'll hear it from me before you spot it yourself.
04Outside of work
Belgian, based in Malta, usually training for something.
I've lived in five countries, which is mostly useful for knowing how differently the same product sells in different markets.
I train for marathons and triathlons. It's not a metaphor for anything. I just like it.
Let's see if we're a fit.
Tell me about your brand and what's broken. I read every application myself and reply within 48 hours.
Apply to work togetherOr write to kevin@beyondpeaks.net