End-to-end e-commerce growth.
One senior operator. Full accountability.
Most brands hire three agencies to do what one experienced e-commerce operator can do better. I own acquisition, retention, and Shopify execution - and I'm accountable for how it all performs together.
€10M+
Managed Annual Ad Spend
15+
Brands Scaled
5
Client Maximum (By Design)
US, UK, EU, APAC
Global Experience
Built for brands doing €2-10M who need senior ownership - not junior execution.
Most e-commerce growth fails at the handoffs
When paid media, email, and Shopify are owned by different teams, decisions get siloed - and performance suffers.
- Ads optimize for ROAS, not margin
- Email runs independently of acquisition quality
- Developers ship features without understanding conversion impact
No one owns the system. No one owns the P&L.
That's what I do differently
I operate across the entire funnel - acquisition, retention, and technology - as one connected system.
The strategy doesn't get handed off.
The execution doesn't get delegated.
The accountability doesn't get diluted.
The model in three truths
Senior ownership across acquisition, retention, and Shopify execution - built for teams who care about outcomes, not channel reports.
One operator, not a rotating team
You work directly with me - the person setting strategy, reviewing numbers, and executing the work. No account managers. No B-team after kickoff.
Full-stack e-commerce expertise
I don't specialize in one channel. I specialize in making acquisition, retention, and Shopify work together - because that's where growth actually comes from.
Accountability across the funnel
If performance drops, there's nowhere to hide. I'm accountable for the system, not just a channel report.
This is not a fit if you're looking for cheap execution or isolated channel management.
Sitecore Experience Asia 2019
I have a weird background. I trained as a developer, but I've spent the last 15 years running e-commerce for brands like Pandora and P&G.
That means I'm usually the only person in the room who can read a P&L and a Pull Request.
I don't sell magic growth hacks. I offer the operational sanity that comes from having managed enterprise rollouts, supermarket logistics, and my own ad budget. I've made the expensive mistakes so you don't have to.
The 5 Client Model
I cap my active roster at 5 clients to ensure I can deep-dive into your business every single day.
Ready to stop
managing agencies?
Let's discuss how a unified strategy can unlock your next stage of growth.
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