Everything an agency does.
None of the handoffs.
I run acquisition, retention, and Shopify for DTC brands that have outgrown their agency. One senior operator on your numbers every week – not an account manager sitting in front of a junior team.
€10M+
Ad spend managed
15+
Brands scaled
4 markets
US, UK, EU, APAC
Days
From kickoff to operational
Built for DTC brands that need senior ownership of the channel – whether that’s the whole function or one mandate alongside an in-house team.
The person who sold you
isn't doing the work.
That's the model. A senior strategist wins the account, then the day-to-day moves to whoever is available. You get an account manager relaying messages between you and people you've never met.
Then it fragments further. Your ads team optimises for ROAS. Your email team runs independently. Your developer ships features without knowing what they do to conversion. Three vendors, three dashboards, nobody owning the P&L.
One operator.
Full stack.
Full accountability.
I take the whole channel – acquisition, retention, and technology – and run it as one connected system. The person you meet is the person on your account twelve months later.
Low-value execution gets delegated to a bench of specialists and automated workflows. The strategy, the numbers, and the judgment calls stay with me. That's what makes agency scope possible without an agency org chart.
You get the senior person. Always.
I set the strategy, build the campaigns, read the numbers, and answer the phone. There is no B‑team to get moved to after kickoff, because there is no B‑team.
One brain across the whole funnel
Ads, email, and Shopify decisions get made by the same person, in the same week, with the same context. No handoffs, no attribution fights, no waiting for another vendor to reply.
Systems where an agency uses headcount
Reporting, audits, campaign builds, and creative analysis run through workflows I have built over years. That is how one operator covers the ground a team of five normally would.
Operational in days, not weeks
No onboarding committee. I go into your accounts, get the reporting wired up, and start making calls in the first week.
Reporting that rivals a team of ten
Branded performance reports, creative dashboards, and live data across Klaviyo, Meta, Google, and Shopify. Automated, so the time goes into reading them rather than building them.
Nothing gets forgotten
Every decision, test result, and brand nuance is captured and carried forward. You never have to re-explain a call we made four months ago.
You always talk to the decision maker
Direct line. No ticket queue, no account manager translating your question into a brief for someone else.
This works well if
- You’re doing €2M+ and e-commerce is a core channel, not a side project.
- You want to hand over the whole channel, not brief out individual tasks.
- You have an in-house team and need a senior operator to own one channel or one project end to end.
- You’ve worked with an agency and watched the seniority disappear after month two.
This isn't the right fit if
- You need one campaign built or one flow fixed. That’s a freelancer job, and I’ll point you to a good one.
- You want the cheapest option. I’m priced as a director, because that’s the role.
- You just need extra hands to execute someone else’s plan.
- You want someone who won’t question the brief.
Under €2M and think it’s still a fit? Reach out anyway and say so – worst case I point you somewhere useful.
Sitecore Experience Asia 2019
I trained as a developer, then spent 15 years running e-commerce on the brand side for names like Olympus and P&G across five countries. Since then I've run growth for DTC brands in luxury skincare, technical outdoor, sports accessories, and specialty retail.
That range is the point. I can read a P&L and a pull request, argue about creative, and rebuild a Klaviyo flow in the same afternoon. Most people who can do one of those things well can't do the others at all – which is exactly why brands end up paying three vendors.
Why one person can cover this much
Because the repeatable parts don't need a person. Reporting, audits, campaign builds, and creative analysis run through systems I've spent years building. What's left is judgment, and that's the part you're actually paying for.
Ready to stop
managing vendors?
If your brand has outgrown its agency but doesn't need a €200K e-commerce director on payroll, that's the gap I fill.
Book a call