Fractional e-commerce director · DTC brands from €2M
E-commerce,run end to end.One partner.No handoffs.
I'm Kevin. I build and run your Shopify store, your Meta, Google and TikTok ads and your Klaviyo as one system. Everything an e-commerce agency does, without the juniors or the account managers.
Ad spend managed
€10M+
Meta, Google & TikTok
+240%Online revenue
×3.4
Luxury skincare · 7 markets
15 years of e-commerce for
Stack I build and run
- Shopify Plus
- Meta
- TikTok
- Klaviyo
01The problem
The person who sold you isn't doing the work.
Agencies win you with a senior pitch, then staff your retainer in layers. You pay for the account manager, the project manager, the meetings and the reports. The senior thinking is the part you get least of.
Your retainer
Where 8 paid hours actually go
A typical agency
- Account management1h 15m
- Project management & handoffs1h 15m
- Meetings1h
- Reporting & slides1h
- Senior strategy45m
- Hands-on work, mostly junior2h 45m
Senior hours on your brand
45m
+ 2h 45m of
junior execution
Beyond Peaks
KevinSenior · 15 years8h- Weekly check-in with you30m
- Senior strategy and hands-on work7h 30m
Senior hours on your brand
7h 30m
No juniors.
No reporting time.
Illustrative split of a typical agency retainer. Same hours, same budget.
02What I own
One brain across the whole funnel.
E-commerce breaks where acquisition doesn't talk to checkout, or retention ignores what the ads promised. I run all of it as one system, so a decision in one place is made knowing what it does everywhere else.
- 01Shopify buildArchitecture, theme, apps and integrations built around how your customers buy, then CRO on top.Owns: Conversion rate · site speed
- 02AcquisitionMeta, Google and TikTok, run to profit. Structure, budgets, creative briefs and the daily calls.Owns: New-customer CAC · contribution
- 03Klaviyo & retentionFlows, segmentation and lifecycle built around the same customers the ad account is buying.Owns: Repeat rate · LTV
- 04Strategy & P&LRoadmaps, unit economics, forecasting and where the next euro goes. The layer above the channels.Owns: The number
03Kreel.ai · software I built
I built the software that replaces the account manager.
Reporting, anomaly checks and the weekly brief run on Kreel. Your retainer pays for thinking and doing, not for someone to build slides.
- Time your retainer spends on reporting
- 0 min
- Data synced from
- Shopify, Meta, Google, TikTok, Klaviyo
Weekly growth brief· demo brand
Synced 4 min agoBlended MER
4.28×
+0.42 vs plan
Net revenue · 30d
€412k
+18.2% MoM
New-customer CAC
€34.20
−12% vs plan
Email share
36.4%
No discount drain
| Channel | Spend 7d | Revenue | ROAS | Status |
|---|---|---|---|---|
| Meta | €18.4k | €74.2k | 4.02× | Scaling |
| €9.1k | €42.8k | 4.70× | Steady | |
| TikTok | €4.1k | €14.1k | 3.41× | Testing |
| Klaviyo | — | €49.2k | — | Core |
Illustrative figures. Client dashboards stay private.
04Selected work
Brands I've grown.
Clients stay anonymous unless they choose otherwise. The numbers don't.
Running e-commerce for a 200-year-old alpine brand
A heritage European manufacturer of technical climbing equipment, respected by serious alpinists for two centuries. I built and ran their entire e-commerce operation across EMEA and the US, tripling online revenue in under a year.
- CDO-as-a-Service
- Shopify
- Klaviyo & CRM
- Paid Acquisition
- Strategy
Building a global luxury e-commerce operation from the ground up
How I became the outsourced Chief Digital Officer for an ultra-premium skincare brand, building and running their entire e-commerce ecosystem across seven markets.
- CDO-as-a-Service
- Shopify Plus
- Klaviyo & CRM
- Paid Acquisition
- Strategy
Turning a golf accessories brand into a real e-commerce business
A golf accessories brand with decent products and no growth engine. I built paid acquisition and CRM in parallel, and revenue grew roughly 4x in a year.
- Paid Acquisition
- Klaviyo & CRM
On stage at Sitecore Experience Asia
05Who you're hiring
A developer who became the e-commerce director.
I trained as a developer, then spent 15 years in e-commerce across five countries: building platforms, directing e-commerce for a retail chain, and working with brands like Olympus and P&G. Since then I've run growth for DTC brands in luxury skincare, technical outdoor, sports and specialty retail.
I can read a P&L and a pull request, argue about creative and rebuild a Klaviyo flow in the same afternoon. That's why brands stop paying three vendors.
- 15+
- years in e-commerce
- 5
- countries worked in
- €10M+
- ad spend managed
06Fit
Fit matters more than volume.
I run every account myself, so I only take on brands where I can make a real difference. Here's how to tell quickly.
This works if
- You're doing €2M+ online and e-commerce is a core channel, not a side project.
- You want to hand over the whole channel, not brief out individual tasks.
- You have an in-house team and need a senior operator to own one channel or project end to end.
- You've hired an agency before and watched the seniority disappear after month two.
Not the right fit if
- You need one campaign built or one flow fixed. That's a freelancer job, and I'll point you to a good one.
- You want the cheapest option. I'm priced as a director, because that's the role.
- You need extra hands to execute someone else's plan.
- You want someone who won't question the brief.
Under €2M and think it's still a fit? Apply anyway and say so. Worst case, I point you somewhere useful.
Let's see if we're a fit.
Tell me about your brand and what's broken. I read every application myself and reply within 48 hours.
Apply to work togetherOr write to kevin@beyondpeaks.net