03 · Klaviyo build & management
Klaviyo & retention
Acquisition is vanity, retention is sanity. I architect the flows, segmentation and lifecycle strategy that lift customer lifetime value, built around the same customers the ad account is buying rather than in a separate silo.
The full approachWhat I optimise for
Repeat rate and lifetime value
Agreed with you before we start, and reported weekly.
What's included
- Flow architecture: welcome, cart, post-purchase, win-back
- Segmentation and campaign calendar
- Deliverability management
- SMS and push integration
How it connects
Flows pick up exactly where the ads left off: the promise in the creative is the first line of the welcome series.
Can you take over an existing Klaviyo account?
Yes. Most engagements start with one. The audit shows what to keep, what to fix and what to rebuild.
Do I work with you directly?
Yes. I run the strategy and the execution myself. Low-value production work goes to a small bench of specialists I brief and check, but the account, the numbers and the decisions stay with me.
Is there a minimum commitment?
Three months to let the work take root, then rolling monthly. Every engagement starts with an audit of your numbers.
Let's see if we're a fit.
Tell me about your brand and what's broken. I read every application myself and reply within 48 hours.
Apply to work togetherOr write to kevin@beyondpeaks.net