Klaviyo & CRM
Acquisition is vanity, retention is sanity. I architect the flows, segmentation, and lifecycle strategy that lift customer lifetime value - built around the same customers the ad account is buying, not in a separate silo.
Get StartedWhat’s Included
The Approach
Every brand is different, but the principles hold. For Klaviyo & CRM, there’s no template applied on day one. I start in your unit economics and your customer data, because the right move for a €60 AOV brand is rarely the right move for a €600 one.
I iterate weekly, report on profit rather than platform metrics, and tell you when something isn’t working before you have to ask.
Frequently Asked Questions
How fast can we see results?
Acquisition changes usually show inside the first 30 days. Retention and lifecycle work takes 60-90 days to compound, because it depends on customers moving through the flows.
Do you require long-term contracts?
A 3-month initial commitment to let the strategy take root, then rolling monthly.
Do I work with you directly?
Yes. I run the strategy and the execution myself. Low-value production work is delegated to a bench of specialists, but the account, the numbers, and the decisions stay with me.
What I optimise for
The number this service is judged on, agreed with you before we start.