Paid Acquisition
I build and run the ad account myself - structure, budgets, creative briefs, and daily calls. Campaigns are built knowing what your retention flows do next and what your margins actually are, because I own those too.
Get StartedWhat’s Included
The Approach
Every brand is different, but the principles hold. For Paid Acquisition, there’s no template applied on day one. I start in your unit economics and your customer data, because the right move for a €60 AOV brand is rarely the right move for a €600 one.
I iterate weekly, report on profit rather than platform metrics, and tell you when something isn’t working before you have to ask.
Frequently Asked Questions
How fast can we see results?
Acquisition changes usually show inside the first 30 days. Retention and lifecycle work takes 60-90 days to compound, because it depends on customers moving through the flows.
Do you require long-term contracts?
A 3-month initial commitment to let the strategy take root, then rolling monthly.
Do I work with you directly?
Yes. I run the strategy and the execution myself. Low-value production work is delegated to a bench of specialists, but the account, the numbers, and the decisions stay with me.
What I optimise for
The number this service is judged on, agreed with you before we start.