04 · Fractional e-commerce director
Strategy & P&L
The layer above the channels. Quarterly roadmaps, unit economics, forecasting and the calls about where the next euro should go: the oversight a full-time e-commerce director would give you, without the headcount.
The full approachWhat I optimise for
The number: profitable online revenue
Agreed with you before we start, and reported weekly.
What's included
- Quarterly growth roadmaps
- P&L and unit economics analysis
- Forecasting and inventory input
- Mentoring your in-house team
How it connects
Because I run the channels myself, the strategy is grounded in what is happening this week, not in a deck written once a quarter.
Can you work alongside my in-house team?
Yes. Some brands hand over the whole channel; others need a senior operator to own one area or project end to end next to their team.
Do I work with you directly?
Yes. I run the strategy and the execution myself. Low-value production work goes to a small bench of specialists I brief and check, but the account, the numbers and the decisions stay with me.
Is there a minimum commitment?
Three months to let the work take root, then rolling monthly. Every engagement starts with an audit of your numbers.
Let's see if we're a fit.
Tell me about your brand and what's broken. I read every application myself and reply within 48 hours.
Apply to work togetherOr write to kevin@beyondpeaks.net