E-Commerce Growth.
End to End.
Most brands hire three vendors to do what one operator can do better. All four of these run together, or not at all.
The Integrated Advantage
When your ads team doesn’t talk to your email team, you lose money. When your developer doesn’t understand your conversion strategy, you lose sales.
I run all four across the entire funnel. Acquisition is built to feed the retention flows, and both sit on a technical foundation I maintain – so the decisions get made once, by the person who can see all of it.
Paid Acquisition
I build and run the ad account myself - structure, budgets, creative briefs, and daily calls. Campaigns are built knowing what your retention flows do next and what your margins actually are, because I own those too.
Key Deliverables
- • Full-funnel campaign strategy
- • Creative direction & briefing
- • Daily bid & budget management
Klaviyo & CRM
Acquisition is vanity, retention is sanity. I architect the flows, segmentation, and lifecycle strategy that lift customer lifetime value - built around the same customers the ad account is buying, not in a separate silo.
Key Deliverables
- • Automated flow architecture
- • Advanced segmentation
- • Deliverability management
Shopify Engineering
Most brands outgrow their store setup long before they outgrow Shopify. I architect the solution, build the apps and integrations your operation actually needs, develop the theme around how your customers buy, and run CRO on top of it - so the store keeps pace with the demand the rest of the funnel creates.
Key Deliverables
- • Solution architecture
- • App development & integrations
- • Custom theme development
Fractional Strategy
The layer above the channels. Quarterly roadmaps, unit economics, forecasting, and the calls about where the next euro should go - the oversight a full-time e-commerce director would give you, without the headcount.
Key Deliverables
- • Quarterly growth roadmaps
- • P&L & unit economics analysis
- • Inventory forecasting
Not sure what you need?
Often the problem isn’t where you think it is. Every engagement starts with a full-channel audit to find where the leverage actually sits.
Book a call