Thoughts on e-commerce strategy, retention, and agency life.
AI platforms are projected to account for 1.5 percent of US e-commerce sales in 2026. OpenAI launched instant checkout. A new acquisition channel is forming and most brands are not ready.
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You are drowning in dashboards and starving for insight. Your weekly report is a rear-view mirror when you need a windshield.
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Hourly billing rewards slow work and penalises efficiency. If your consultant gets faster through better systems and AI, you should pay more, not less.
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Most brands under 10 million have no first-party data strategy beyond having a Klaviyo list. In a post-cookie world, that is not enough.
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A quick, opinionated checklist for the most common Klaviyo mistakes I see when auditing DTC brands. Most of them are leaving real revenue on the table.
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Meta CPMs are up 22 percent year-over-year. Google CPA has risen 17 percent. The answer is not spending more. It is fixing the rest of the funnel.
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I built a system that gives me persistent memory across client sessions, automated reporting, and skill-based workflows. Here is what worked, what didn't, and why I think every solo operator should consider this.
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Execution-layer work is getting commoditised fast. Writing ad copy, building emails, pulling reports. AI handles all of it. What it can't do is decide what to execute and why.
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Your Meta campaign looks great on platform ROAS. Your Klaviyo flows ignore acquisition source. Your Shopify data sits in its own silo. Here is what that actually costs you.
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Brands doing 2 to 10 million are stuck in a dead zone. Agencies give them juniors. A full-time CMO costs more than they can justify. There is a third option.
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When your media buyer talks to your email marketer who talks to your developer, magic happens. But usually, they are in different companies.
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